Marketing Cockpit
BSDemo

Marketing Cockpit compares agency reports with the TV log, billboard photos and invoices.

For marketing teams that work with agencies.

Request a demoSee how it works
Marketing Cockpit
Awaiting decision
3
64.200 KM · over limit
Returned 2026
214.000KM
refunds and savings
ApprovedTV · October
31.200KM
28 spots did not air this month
Sent to the agencyDetails
In progress · 3
Make-good · 28 November slots
Media agency · due 7 Nov
new
Creative B rotation · Meta
Creative agency · due 29 Oct
29 Oct
Second SMS wave · own base
Internal team · due 31 Oct
31 Oct
TV spots · October
28 not aired · 4 stations
1.492/ 1.520
make-good agreed

A marketing team works with a media agency and a creative agency. Marketing Cockpit keeps their reports, invoices, tasks and deadlines.

FIG 01
Sources

Meta, Google, the TV log and the agency’s Excel and PDF files.

FIG 02
Decision

The approval threshold is 10.000 KM.

FIG 03
Proof

A task closes with the TV log or a billboard photo.

Decisions for today

Marketing Cockpit sorts the decisions awaiting approval by amount and deadline.

Today · Decisions
Awaiting decision · 364.200 KM
Agency invoice 9% over plantoday12.400 KM

The media agency invoiced 14 TV slots outside the contracted package.

Plan · October
137.800 KM
Invoice
150.200 KM
Hold the differenceDetails
TikTok · activation cost +38%tomorrow28.600 KM
OOH site extension7 Nov23.200 KM
Below the threshold · 2 decisions with the team
  1. 01
    Approval threshold

    Decisions over 10.000 KM go to the director.

  2. 02
    Decision log

    The decision log records the name, date and amount.

  3. 03
    Delegation to the team

    The team makes decisions under 10.000 KM.

TV log and billboard photos

Marketing Cockpit checks the agency invoice against the TV log and billboard photos.

TV log · October
DateStationSlotStatus
26/10FTV19:12aired
26/10BHT119:48aired
26/10Hayat20:05not aired
26/10OBN20:31aired
27/10FTV19:14not aired
27/10BHT119:50aired
27/10Hayat20:07aired
27/10OBN20:33aired
  1. 01
    TV log

    Marketing Cockpit checks the TV log against the media plan daily.

  2. 02
    Billboard photos

    The agency sends a dated photo of every billboard.

  3. 03
    Make-goods

    A spot that did not air gets a replacement slot or a refund.

Annual plan by channel

For each channel Marketing Cockpit shows the media plan, contract, invoice and delivery.

Spend control
Annual plan 2026
Channel
Plan
Contract
Invoice
Delivery
Total
6,40M
5,46M
4,90M
95%
TV
2,87M
2,45M
2,28M
98%
OOH
1,21M
0,97M
0,90M
92%
Meta
0,83M
0,70M
0,66M
on plan
Sponsorships
0,56M
0,56M
0,38M
88%
Google
0,53M
0,44M
0,39M
on plan
Radio
0,26M
0,23M
0,20M
96%
Print
0,14M
0,11M
0,09M
100%
  1. 01
    Invoice above contract

    An invoice above the contract goes into today’s decisions.

  2. 02
    Contracts

    Each contract has an amount and a list of deliveries.

  3. 03
    Measuring delivery

    Delivery is measured by the TV log, billboard photos and platform data.

Access for agencies

The agency has its own access to Marketing Cockpit.

Weekly report · week 43 · KM
CampaignChannelvs platform
Internet bundle autumnMeta−0,4%
Internet bundle autumnGoogle+0,2%
TV bundle autumnYouTube+3,0%
TV bundle autumnMeta−0,6%
Postpaid autumnGoogle+0,1%
Postpaid autumnTikTok+0,9%
  1. 01
    Agency portal

    The agency answers its tasks and sends billboard photos.

  2. 02
    Weekly report

    Every agency fills in the same weekly report form.

  3. 03
    Deviations

    A gap of more than 2% against the platform holds the payment.

How it works

28 spots did not air in October.

01 / 04

October TV log

The TV log and the media agency’s PDF invoice come into Marketing Cockpit.

02 / 04

Proposed decision

The 28 spots that did not air are worth 31.200 KM. Marketing Cockpit proposes 28 replacement slots.

03 / 04

Task for the agency

The media agency gets a task: 28 replacement slots by 7 November.

04 / 04

Closing the task

The task closes with a TV log showing 28 aired slots.

TV log · October
StationAiredNot aired
FTV4519
BHT13737
Hayat3555
OBN3137
Today · Decisions
ApprovedTV · October
31.200KM
28 spots did not air this month
Sent to the agencyDetails
Tasks
Closed · 1
Make-good · 28 November slots
Media agency · due 7 Nov
closed
TV log · 28/28 aired

Industries

TelecomFor telecoms running several campaigns with several agencies.BankingFor banks that count applications and sponsor a club.Retail and FMCGFor retailers that measure campaigns by till sales.Energy and state-owned companiesFor state-owned companies with a supervisory board.Betting and lotteriesFor bookmakers and lotteries with TV, OOH and digital ads.

The pilot takes 90 days

Arrange a pilot
  1. 0130 days

    Connecting sources

    We connect Meta, Google, the TV log and your agencies’ reports.

  2. 0245 days

    One campaign

    You run one campaign in Marketing Cockpit from brief to final report.

  3. 0315 days

    Review with the board

    You show the board the money recovered and held.

A demo on your campaign.

A reply within one working day.

nermin@betastudio.ba