Marketing Cockpit
BSDemo

Activations from billing, the TV log and agency invoices in one view.

For telecoms running several campaigns with several agencies.

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Marketing Cockpit
Awaiting decision
3
64.200 KM · over limit
Returned 2026
214.000KM
refunds and savings
ApprovedTV · October
31.200KM
28 spots did not air this month
Sent to the agencyDetails
In progress · 3
Make-good · 28 November slots
Media agency · due 7 Nov
new
Creative B rotation · Meta
Creative agency · due 29 Oct
29 Oct
Second SMS wave · own base
Internal team · due 31 Oct
31 Oct
TV spots · October
28 not aired · 4 stations
1.492/ 1.520
make-good agreed

A telecom spends nearly all its media money through agencies. Marketing Cockpit reads billing, the TV log, Meta, Google and TikTok.

31.200 KM
value of the spots that did not air

28 spots that did not air

Marketing Cockpit tracks 28 replacement slots on four stations in November.

Verification
TV spots · October
28 not aired · 4 stations
1.492/ 1.520
make-good agreed
DateStationStatus
26/10FTVaired
26/10BHT1not aired
27/10Hayataired
27/10OBNnot aired
Updated this morning at 06:00
+400
expected activations by campaign end

10% of budget from TikTok to Meta

The activation cost on TikTok is 38% over target.

Campaigns
Campaign
Budget
Status
Internet bundle · TikTok
Activation cost 38% over target
131k / 150k KM
Problem
Internet bundle · Meta Video
Activation cost on plan
118k / 160k KM
On plan
Updated this morning at 06:00
44 / 48
billboards with a photo

4 of 48 billboards without a photo

Payment for those four billboards waits for the photos.

Tasks
Late · 2
Posting photos · 4 OOH sites
Media agency · due 26 Oct
+2 days
TV slot confirmation · plan v3
Media agency · due 27 Oct
+1 day
In progress · 2
Creative B rotation · Meta
Creative agency · due 29 Oct
29 Oct
Second SMS wave · own base
Internal team · due 31 Oct
31 Oct
Updated this morning at 06:00

The pilot takes 90 days

Arrange a pilot
  1. 0130 days

    Connecting sources

    We connect Meta, Google, the TV log and your agencies’ reports.

  2. 0245 days

    One campaign

    You run one campaign in Marketing Cockpit from brief to final report.

  3. 0315 days

    Review with the board

    You show the board the money recovered and held.

A demo on your campaign.

A reply within one working day.

nermin@betastudio.ba