Campaign and sponsorship decisions go into the decision log with signer and amount.
For state-owned companies with a supervisory board.
Marketing Cockpit
Awaiting decision
2
52.000 KM · over limit
Decisions logged
149
this year
ForwardedSponsorships · 2026
38.000KM
Contract renewal · cultural festival
Forward to the directorSent to the directorDetails
In progress · 3
Director’s decision · contract renewal
Director · due 5 Nov
new
Radio · extra slots in Mostar
Media agency · due 30 Oct
30 Oct
Brief · Company day
Creative agency · due 4 Nov
4 Nov
Radio slots · October
4 not aired · 1 station
236/ 240
make-good agreedA state-owned company answers to its supervisory board and the auditors. Marketing Cockpit reads the TV and radio logs, contracts and proof of delivery.
2 / 7
regions with radio reach below plan
Energy saving in seven regions
For each region Marketing Cockpit shows reach, the radio log and billboard photos.
Campaigns
Campaign
Timing
Budget
What matters
Health
Status
Energy saving · autumn
Radio below in 2 regions
Day 20 / 45
160k / 320k KM
Radio below in 2 regions
79
Watch
Power line safety
Report ready
Day 30 / 30
95k / 95k KM
Report ready
90
Closed
Sponsorships · clubs
2 deliveries late
Day 120 / 365
210k / 400k KM
2 deliveries late
76
Watch
Updated this morning at 06:00
31 / 40
deliveries with proof in 2026
12 contracts, 40 deliveries
Every club and festival delivery has a deadline and proof.
Tasks
Late · 2
Visibility report · mid-season
Club · due 20 Oct
+8 days
Panel discussion video summary
Organiser · due 25 Oct
+3 days
In progress · 2
Radio · extra slots in Mostar
Media agency · due 30 Oct
30 Oct
Brief · Company day
Creative agency · due 4 Nov
4 Nov
Updated this morning at 06:00
149
decisions in the log this year
Decision log
The director signs decisions over 10.000 KM with the reason and evidence.
Today · Decisions
ForwardedSponsorships · 2026
38.000KM
Contract renewal · cultural festival
Delivered 9 of 9, reach confirmed. Above the 10.000 KM threshold: the decision goes to the director and into the log.
- Deliveries
- 9 / 9
- Approval threshold
- 10.000 KM
Sent to the directorDetails
Updated this morning at 06:00
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.