Marketing Cockpit for banks: cost per loan application by channel and club deliveries.
For banks that count applications and sponsor a club.
Marketing Cockpit
Awaiting decision
2
48.000 KM · over limit
Protected 2026
108.800KM
refunds, savings, held
ApprovedAgency · October
12.900KM
Agency invoice 12% above the media plan
Hold and request reconciliationSent to the agencyDetails
In progress · 3
Invoice reconciliation · 3 OOH sites
Media agency · due 5 Nov
new
OOH slot confirmation · branches
Media agency · due 30 Oct
30 Oct
New creative · cash loan B
Creative agency · due 2 Nov
2 Nov
TV spots · October
16 not aired · 2 stations
624/ 640
claim sentA bank measures campaigns by the number of loan applications. Marketing Cockpit reads the media plan, the agency invoices and the club contract.
11%
cost per application above plan in week 3
A cash loan on TV and OOH
Marketing Cockpit matches applications from the website and the branches with cost per channel.
Campaigns
Campaign
Timing
Budget
What matters
Health
Status
Cash loan autumn
Application cost +11%
Day 18 / 35
148k / 260k KM
Application cost +11%
72
Watch
Youth savings
All within range
Day 25 / 30
96k / 110k KM
All within range
86
On plan
No-fee card
Start on plan
Day 9 / 45
41k / 190k KM
Start on plan
90
On plan
Updated this morning at 06:00
7 / 9
contracted deliveries with proof
Club deliveries under contract
The LED boards for round 3 are three days late.
Tasks
Late · 1
LED boards · round 3
Club · due 25 Oct
+3 days
Delivered · 7
Shirt · bank logo
Club · 12 Sep
delivered
LED boards · rounds 1 and 2
Club · 19 Oct
delivered
Next · 1
Visibility report · season
Club · due 15 Dec
15 Dec
Updated this morning at 06:00
12.900 KM
held pending reconciliation
An agency invoice 12% above plan
The agency invoice includes three billboards missing from media plan v2.
Today · Decisions
ApprovedAgency · October
12.900KM
Agency invoice 12% above the media plan
Three OOH sites invoiced that are not in plan v2. Hold payment until the agency reconciles the invoice with the plan.
- Plan v2
- 104.000 KM
- Invoice
- 116.900 KM
Sent to the agencyDetails
Updated this morning at 06:00
The pilot takes 90 days
Arrange a pilot- 0130 days
Connecting sources
We connect Meta, Google, the TV log and your agencies’ reports.
- 0245 days
One campaign
You run one campaign in Marketing Cockpit from brief to final report.
- 0315 days
Review with the board
You show the board the money recovered and held.