Marketing Cockpit
BSDemo

Marketing Cockpit checks the TV log against the permitted slots for betting advertising.

For bookmakers and lotteries with TV, OOH and digital ads.

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Marketing Cockpit
Awaiting decision
4
71.500 KM · over limit
Protected 2026
124.300KM
refunds, savings, held
ApprovedDigital · October
2.400KM
Agency report 2.400 KM above platform data
Sent to the agencyDetails
In progress · 3
Report reconciliation · Meta and Google
Media agency · due 3 Nov
new
Photos · 4 OOH sites
Media agency · due 29 Oct
29 Oct
15 s spot · sports broadcast version
Creative agency · due 31 Oct
31 Oct
TV spots · October
28 not aired · 2 outside slots
2.112/ 2.140
claim sent

Bookmakers and lotteries have the largest media budgets in the market. Marketing Cockpit reads the TV log, sponsorship contracts, Meta and Google.

2.112 / 2.140
spots aired in October

Two spots outside the permitted slot

Both spots go to the legal team.

Verification
TV spots · October
28 not aired · 2 outside slots
2.112/ 2.140
claim sent
DateStationStatus
26/10FTVaired
26/10BHT1not aired
27/10Hayataired
27/10OBNnot aired
Updated this morning at 06:00
4
billboards without a photo

Billboards in six cities

The agency sends a dated photo of every billboard.

Tasks
Late · 1
Slot confirmation · 2 spots out of hours
Media agency · due 26 Oct
+2 days
In progress · 2
Photos · 4 OOH sites
Media agency · due 29 Oct
29 Oct
15 s spot · sports broadcast version
Creative agency · due 31 Oct
31 Oct
Updated this morning at 06:00
2.400 KM
gap flagged before payment

2.400 KM gap against the platforms

Payment of the agency invoice waits for reconciliation with the Meta and Google accounts.

Today · Decisions
ApprovedDigital · October
2.400KM
Agency report 2.400 KM above platform data

Meta and Google accounts show 61.600 KM, the agency reports 64.000 KM. Ask for a reconciliation before payment.

Platforms
61.600 KM
Agency
64.000 KM
Sent to the agencyDetails
Updated this morning at 06:00

The pilot takes 90 days

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  1. 0130 days

    Connecting sources

    We connect Meta, Google, the TV log and your agencies’ reports.

  2. 0245 days

    One campaign

    You run one campaign in Marketing Cockpit from brief to final report.

  3. 0315 days

    Review with the board

    You show the board the money recovered and held.

A demo on your campaign.

A reply within one working day.

nermin@betastudio.ba